
9 ways to quickly collect bold backlinks on your landing page
High-quality backlinks help increase the authority of a landing page and improve its position in search results. In this article we will look at 9 practical ways to quickly get strong links: from placement in thematic directories and guest publications to partnerships, digital PR and crowd marketing.
Good old guest blogging
A big fat link from an authoritative blog with a huge number of readers - what could have a more positive impact on search engine rankings? The price of an issue rarely exceeds several thousand rubles, and often you can even publish content for free. If bloggers see an opportunity to post excellent content on their resource, but their articles are not enough, they will meet you halfway, because in this situation both sides win. According to surveys, about 41% of online marketers actively use guest blogging. However, it does not work for everyone and does not always work.
Infographics
Infographics allow you to present a large amount of information in a condensed form while visualizing statistics and other data. If you create really interesting content, you should have no problem posting it in dedicated infographic directories, popular topic blogs, or your own blog. Infographics have great potential for generating natural links as they can be easily shared on social media or published on blogs.
Press releases
Distributing press releases in specialized directories cannot be considered the main way to build link mass. However, they work well as a support tactic. Publishing a press release on 5-10 sites will not take more than an hour of your time. As a result, you will receive external links and, if you are lucky, the opportunity to appear on the pages of online media.
Article exchanges
Article exchanges were at one time considered perhaps the most effective tactic for relatively inexpensive, fast and stable link building. Today, only a few article exchange services carry out a truly strict selection of participating sites. As for the convenience of working with stock exchanges as tools for every day (process automation, user-friendly interfaces, quick creation of projects, automatic reports, etc.) - here too only a few can be noted.
Content marketing
The main idea here is to publish a large number of different kinds of articles in order to receive links from them to your resource. Content is considered the second factor after links when ranking sites in Google and Yandex, which is why approximately 42% of Internet marketers use this tactic. With content marketing, you kill two birds with one stone: you get links to your site, and you also improve your position in the SERP results in general thanks to the content.
Own blog
Of course, links from your own blog will not carry as much weight as links from influential blogs of partners or bloggers. If only because, no matter how many links you create and no matter how good your blog is, these will still be links from one resource. However, do not underestimate these types of links, because they will be much more important than links from thousands of sites that many of us use to publish articles. Moreover, links from a blog are a source of traffic to your site.
Social networks
Representations on social networks have long been a must-have for any company, no matter what it does. Moreover, social signals are becoming increasingly important in Yandex and especially in Google. When working with social networks, be more creative, take a broader view, and turn them into excellent sources of inbound links.
Forums
Forum links still carry enough weight mainly for Yandex, so don't underestimate this tactic. For links from forums to really work, follow a few simple recommendations: choose popular and authoritative forums; the topic of the forums should be close to your field of activity; Write and comment a lot and regularly, upgrade your accounts, then you will be treated as an expert in your own field, which can be very profitable in the future
Viral campaigns, competitions
One of the most effective ways to get not only excellent traffic to the site, but also a lot of links - launch a viral campaign or some exciting competition. Of course, this tactic will not work equally well for all areas.